AboutOne to be Featured at 2012 Privacy Identity Innovation Conference

by News Room on May 14, 2012

AboutOne, the leading online family organizer, today announced that the company will be featured in the Innovator Spotlight at the third annual Privacy Identity Innovation Conference. The conference theme is “Building Trust in the Digital Age” and explores where digital innovation is heading and what it means to the future of digital privacy, identity, reputation, and trust.

AboutOne makes it possible for customers to automatically organize and store family memories and household
paperwork in a private and secure environment. Users can add memories and milestones, plus health,
possessions, and education details and paperwork as life events happen, linking these items to family
members and other contacts, at home or on-the-go. The new beta release of AboutOne enhances customers’
existing calendar (coming soon) and contacts tools with online filing and reporting, and provides powerful
search functions for instant access to the details about people, places, paperwork and events that they need,
anytime, anywhere.

“We’re honored to have been invited to present at pii2012,” said Joanne Lang, AboutOne Founder and
CEO. “There has been intense debate around how campanies are using personal information. AboutOne
was founded on the premise that our customers own their data. From the beginning, our focus has been on
developing a fun, family-friendly online organizer that builds on calendar and contacts tools our customers are
already using, and offers a private and secure alternative for preserving and sharing information.”

AboutOne’s family organizer provides bank-level security, is a member of the International Association of
Privacy Professionals, and, as a certified licensee of the TRUSTe Privacy Program, abides by the EU Safe
Harbor Framework as outlined by the U.S. Department of Commerce and the European Union.

According to Co-Founder and Executive Producer Natalie Fonseca, “We’re very excited to feature AboutOne in
the pii2012 Innovator Spotlight program to showcase their approach to helping families organize their personal
information in a way that’s fun and secure. Privacy doesn’t have to be fear-based, and Joanne and her team
get that.”

AboutOne
AboutOne (http://www.AboutOne.com) is the fast, easy way to manage your busy life – no matter where you
are – guiding you along the path to organization and rewarding you for being organized. Its online organizer
provides one place to quickly store and manage memories and household paperwork. AboutOne builds
on calendar and contacts tools you’re already using, enhancing them with document filing and reporting to
make the information you store work for you in a way that other apps don’t, and making it readily available for
informed decisions and fast response in an emergency.

AboutOne:
Katrine Kubis
801.797.9333
kkubis@aboutone.com

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